When was the last time you clicked on a link and saw something interesting on the website? Did it motivate you to dig through the information the website had to offer? Through one link, you may have been inspired to even buy something.
That’s the power of landing pages. They’re what people see when they first arrive at a website. They’re also the first part of a larger marketing strategy, called a sales funnel.
Setting up landing pages is also really easy to set up with the right tools. This is where knowing the difference between Clickfunnels vs Leadpages matters. They’re both powerful tools that can help companies lead people through their website.
Yet, they’re also radically different. One is designed to create stunning landing pages. The other is meant to be used when managing your overall sales funnel.
The best marketing professionals usually use both, since they know each’s advantages and disadvantages. Keep reading below to learn for yourself what makes these tools so powerful!
Leadpages Leads People to the Rest of the Website
If you’ve ever used a click-and-drop website designer like Squarespace, you know how to use Leadpages. At least, you know how to use it for the most part.
The tool empowers marketers to create beautiful landing pages that entice people to keep clicking through a website. Marketers don’t just entice people through a good color palette or a cute mascot. Landing pages also offer visitors things that lead them to other parts of the overall website.
Leadpages gives marketers tools to put web seminars with company leaders into landing pages. They can also offer coupon codes, or even instantly connect users with the company in a chat room. The tools Leadpages offers goes beyond design.
Instead, Leadpages gives marketers the ability to make the overall website more than just interesting. It gives them the power to instantly make people invested in the website.
Clickfunnels Gives Marketers Control Over the Overall Sales Funnel
Despite how powerful Leadpages is, it isn’t able to scale to the overall sales funnel. A landing page is only one part of the overall sales funnel. And although it’s an important part, marketers usually want to be able to control the entire sales process.
Clickfunnels lets marketers create various funnels, or strategies, to market a website. After clicking past a landing page, users may be presented with an opportunity to watch a seminar. They may also be introduced to a product, or they may be given an opportunity to opt-in for an email list.
Clickfunnels gives marketers the power to design these new pages. It gives them complete control over the different sales funnels and the overall strategy. Yet, Clickfunnels also lacks the easy user interface that Leadpages features.
Clickfunnels vs Leadpages: It’s About What You Need
Although the two tools are similar, they are designed to do different things. Leadpapges focuses on an important part of the overall sales funnel and can lead people into the website. However, Clickfunnels is designed to help ensure people find what they’re looking for on that website.
Knowing when to use Clickfunnels vs Leadpages depends entirely on the skill of the marketer. They need to be trained to know when it’s appropriate to use Leadpages for landing pages. Other times, they just need to know when they need to change something with the sales funnel.
Contact us, and you’ll be paired with a trained marketer that knows how to do exactly that. Our team is here to ensure your customers get the best experience with you, and that they choose to return to you. Customers have a lot of choices in a market, we’ll ensure they choose you.