Did you know that in the past year, a little over 52 percent of traffic was generated by mobile phones? Each year, the percentage of people who search through mobile grows. In fact, in 2009, only 0.7 percent of searches were done on mobile!
By the end of next year, the numbers may jump as high as 60 or 70 percent.
This means that when it comes your business, your mobile web design is more important than ever.
But, exactly what makes a good website when it comes to mobile design?
Read on to learn the key elements to a good mobile website.
1. Choose the Right Font and Button Sizes
Many businesses have their font and button sizes way too small on their mobile sites. Not only does this make it difficult for people to read, but it also makes it very difficult for someone to click on the right button.
If users are constantly having to zoom in and re-click things, they will leave your mobile site in frustration.
Therefore, it’s very important that you choose the right font and button sizes for your mobile site. Your font size should be at least 14px, and button sizes should be at least 44px.
These numbers may seem big, but this will prevent users from having to zoom in all the time. This will enhance the overall user experience, and it will lead to more conversions.
2. Keep the Menus Short and Sweet
When it comes to your desktop site, you can often get away with long menus. However, the same is not true for your mobile site.
When people are searching on mobile, they do not have the patience to sit there and scroll through an endless list of options to find what they want. Therefore, it is very important that you keep your menus short and sweet.
Reorganize your menu so that each category contains as few items as possible. However, make sure you are also not sacrificing usability by making it difficult for people to find the information they are looking for.
3. Be Mindful of Your Homepage
Your mobile site’s homepage is just as important, if not more, as the homepage on your desktop site.
There are two very important things you need to keep in mind when it comes to your mobile homepage:
1. Your homepage should be very easy to return to. On mobile sites, users expect to be able to return to the homepage simply by tapping on your logo. If it doesn’t work, they’ll be very frustrated.
2. Your homepage should have your call-to-action front and center. You don’t have a lot of space on your mobile homepage, so make it count by placing your call to action right at the top of the of the page. Secondary information can be placed below in smaller font.
What Makes a Good Website?
So, what makes a good website? As you can see, there are many different elements that go into creating an amazing mobile site design.
If you have questions about any of these elements, be sure to drop us a comment below. Or, if you’re ready to start working on your website but need some help, get in touch with us today.