In 2018 the U.S. commerce market topped $500 million in sales. On one hand, that’s great for your earnings potential. Every year people spend more and more on ecommerce.
On the other hand, all that spending also means more competition. Whatever you’re selling, chances are someone else is already selling it too. To succeed you need to differentiate yourself while still getting your product in front of consumers.
You won’t win without Amazon. The ecommerce giant is a crucial sales channel. They simply offer access to the most consumers. Though beyond Amazon, there’s an entire universe of ecommerce sales channels.
Social Media (Of All Kinds)
Social media is your friend. The platforms are built to cater to people trying to expose their own ideas and have exposure to others. Coincidentally, your business is trying to expose people to as many of your products as possible.
While most businesses maintain a strong social media presence many don’t realize that social media itself can make for a good sales channel. Facebook’s marketplace is a built-in ecommerce platform but companies sell products on every single social site, even Reddit.
Offer your consumers a certain discount that’s only available through social media. You’ll drive more people to your social media pages and earn more exposure while at the same time increasing your sales.
Influencers and Your Online Store
Influencers are people with a large online following that promote products or services. Essentially, they just tell their fans “X” is awesome and you should buy “X.” Their audience trusts them to make correct decisions and so buys the product.
Getting an influencer to promote your product, or better yet sell it on their own ecommerce store, is a surefire path to quick sales. Certain influencers have so much sway over their audience that people hang on their every word.
Even if the influencer doesn’t have an online store you can always have them link people to your store.
We already mentioned Amazon, but no sales channel list is complete without adding the commerce giant. There are already so many eyes on Amazon that not selling on the platform is akin to throwing away sales.
If you’re looking for a quick boost on Amazon, drop your prices. Yes, you’ll cut into your profit margins but you’ll also find it much easier to move stagnate product. Plus, the lower prices will get your store more traffic and thus more exposure.
Defining Your Sales Channels
The above three sales channels are just the tip of the ecommerce iceberg. Using the channels to sell is important, but the channels alone won’t bring you success. To succeed in ecommerce you need traffic.
That’s why we’re here to help. We specialize in helping businesses use SEO and content marketing to grow their ecommerce business. If you’re in the mood to hack your growth and watch profits soar, get in touch with us soon.