Google was humbly founded in 1998, as a basic search engine used to surf the web. Since then, Google has branched out to become one of the largest tech companies running today.
Now, they provide and produce all sorts of intangible and tangible products, from analytics software to smartphones and home devices. While most of what they make is great, we’re here to talk about Google tools for business owners. Check out the ones you should be using below.
1. Google My Business
So much of what we do happens on the Internet, particularly through Google. It’s estimated that Google currently manages over 40,000 search queries every second, globally. Because of this, your business needs to be as visible as possible to generate leads and attract visitors to your business’ website.
This is where Google My Business comes in. This service allows you to create a digital profile for your business, where you can list your website, photos, your physical address, and more!
Once you’ve created your profile, your business will show up in local search results and on Google Maps. This will give you invaluable exposure.
2. Google Webmaster Tools
If you need something to help you track the health of your website’s relationship with Google and want to measure the success of your search engine optimization campaign, then you need to be using Google Webmaster Tools.
With this suite of tools, you can see how many pages of your website Google “crawls” per day, as well as a variety of other search analytics. It can show you how much internal and external links you have, as well as audit your website for mobile usability.
3. Google Sheets
No one actually likes using Microsoft Excel, the infamous but ubiquitous spreadsheet software program. Luckily, however, Google decided to make their own, much more superior, spreadsheet program.
As a business owner, we don’t have to tell you about the utility of a spreadsheet. To this day, it remains as one of the best methods for organizing and collecting data. But Google Sheets goes a step further.
Most importantly, it’s on the cloud, so that you can access this information from any device with an Internet connection. You can also share your spreadsheets with other people so that they can edit or comment on the spreadsheets as well.
4. Google Calendar
As a business owner, you probably have a ton of different commitments to stick to, both in and out of your working life. If you need a space to organize your life and prioritize your responsibilities and the app in your phone isn’t cutting it, Google Calendar is what you need.
With an intuitive user interface, you can add meetings, tasks and reminds at in a heartbeat. Like with Sheets, you can also add other users and editors. This makes it perfect if you have an assistant that sets your schedule for you.
Need More Than Google Tools for Business Owners?
These Google tools for business owners are fantastic but they can’t do everything for you. If you need more help running your business online, be sure to check out the services we provide.
We can help you get the traffic and clientele your business is desperately in search of.