What Is eCommerce Marketing and How Can It Benefit Your Online Store?

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In 2018 alone, ecommerce grew another 16% in the US. This means more and more people are utilizing this incredible way of making money from wherever they are. If you’re looking to do the same, you’ll want to utilize the right ecommerce marketing techniques to help you meet that goal.

What Is Ecommerce Marketing?

Thanks to innovative ecommerce methods like dropshipping, print on demand, and pre-set template shops it has never been easier to open an ecommerce store of your own! However, this means that competition has never been more intense either.

It can be difficult to stand out among a sea of online shops, this is where Ecommerce Marketing comes in. Ecommerce marketing is the use of unique methods to help drive traffic to your site and increase your sales.

Why Is Ecommerce Marketing Important?

So why do you specifically need ecommerce marketing? If you’ve owned your own physical store or business before, chances are you’ve picked up some marketing techniques along the way. However, these methods may not be aligned for the eCommerce world.

Ecommerce marketing methods tend to rely more on reaching as large of an audience as possible with a smaller budget or time frame. As a result, many of the techniques you’ll find here rely on specific algorithms and techniques set for an online shopping experience.

Methods of Ecommerce

While the methods below may look more like a confusing version of ABC’s, they are actually frequently used methods that have been found to have a high success rate. The important thing to remember here is that these methods aren’t typically learned overnight, they require a great deal of trial and error.

The good news is once you’ve mastered these techniques the marketing portion of your business will be practically automated allowing you to make money in your sleep!

PPC (Pay Per Click)

If you are working with a limited budget and only want to pay for assured results than Pay Per Click Marketing (also known as PPC) may be right for you. This method involves strategically placed ads that only charge you when they are clicked.

Typically, you’ll be asked to set a budget ahead of time, which will only expire once you’ve received a certain amount of clicks. This is a great way to analyze your marketing reach and make any necessary changes along the way for greater outreach.

SEO (Search Engine Optimization)

Chances are you’ve heard of SEO before, as it has become a major buzzword particularly when discussing search engines like Google. SEO (or search engine optimization) is a method that involves using specific keywords to help increase your ranking on search engines.

While it may sound simple there are “rules” to correctly utilizing SEO methods. You’ll want to familiarize yourself with these rules and best practices beforehand, as incorrect keyword usage can actually penalize your site and reduce your ranking.

Getting the Most Out of Your Marketing

If you’re just starting your business, chances are you can’t afford to waste time and money on ecommerce marketing techniques that you aren’t sure how to properly execute, which is why working with the experts is highly recommended.

When you’re ready to start driving real traffic to your ecommerce site, contact us so we can integrate a success plan for your business.

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