What is a Chatbot and How Your Business Can Leverage the Benefits
What is a Chatbot and How Your Business Can Leverage the Benefits You may have noticed that everything, even refrigerators are becoming “smart.” We’re finding new ways to link data and make our lives easier. Artificial intelligence (AI) can seem too complicated, but it’s quite simple to make it work for business. Enter the chatbot! What […]
What is an Opt-In Form and Why Is It Important for Your Website?
What is an Opt-In Form and Why Is It Important for Your Website? Even with all the options available to the modern marketer, email marketing is still the top way to generate leads. But it isn’t as simple as buying some email lists, sending some emails, and enjoying the benefits. People’s privacy is very important, […]
Sales Pipeline vs. Funnel: What’s the Difference?
For small business owners, nothing is more important to their bottom line than making sales. Through the internet, sales no longer rely on in-person interactions. They can take place anytime, anywhere, even outside business hours. And they’re growing…fast. Revenue generated from eCommerce stores and online sales is estimated to grow more than 7.8 percent each […]